The UK's first daily baby massage oil with plant-derived squalane. Expertly formulated. Safe from birth.
Calmer babies. Deeper sleep. A bond that grows with every touch.
Early Days™ Baby Massage Oil
Lasts 4–6 weeks with daily use
The UK's first daily baby massage oil with plant-derived squalane. Expertly formulated. Safe from birth.
Turn any moment of the day into a simple, nourishing ritual your baby will love. Early Days™ is an ultra-gentle, 100% natural massage oil made with certified organic ingredients, crafted to nourish and protect delicate skin while helping to calm and settle little ones.
Powered by plant-derived squalane, a skin-identical lipid inspired by the vernix babies are born with. It strengthens and supports your baby's natural skin barrier, absorbing beautifully with no greasiness or heaviness.
Research confirms what parents have always known: daily massage helps reduce cortisol, supports better sleep, and deepens the bond between you. One simple ritual. A lifetime of benefits.
⭐ Many families reorder every 1–2 months. One 100ml bottle lasts approximately 4–6 weeks with daily use.
★★★★★ Mum of a Newborn · Verified Buyer
"Early Days was the one that stopped me searching. It absorbs beautifully, leaves no greasy film, and my baby visibly relaxes."
✓ 30-day satisfaction guarantee · ✓ Safe from birth · ✓ Made in the UK
Safety Assessed for babies & children
Suitable from birth
Safe for pregnancy & breastfeeding
Made in the UK
Supports skin barrier
✔ Always have it for your daily routine
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Expertly Formulated For Newborns, Babies And Children
Connection begins with touch
Suitable from birth for babies, toddlers and children.
Warm a few drops between your hands. Gently massage into your baby’s skin using slow, calming strokes across the legs, tummy, arms and back.
For little tummies: Use gentle clockwise circles on your baby’s tummy to support natural digestion.
Use daily after bath time or before sleep, or during quiet moments of connection.
"My baby loves it, it’s part of our bedtime routine now and helps them settle so much more easily."
Mum of a newborn
The Oldest Form of Love
Baby massage is one of the oldest acts of care in the world, practised across generations long before science had the language to explain why it works.
Research now confirms what mothers have always known. It helps reduce cortisol, supports the release of oxytocin in both baby and parent, improves sleep and deepens the bond between you.
Touch is not a luxury. It is a necessity.
What’s inside Early Days™
Origin: India · Fractionation · Certified Organic
Caprylic/Capric Triglyceride
Newborn skin loses moisture up to 5× faster than adult skin, so we chose the lightest form of coconut-derived oil. It absorbs in seconds with no greasiness, helping to soften and protect delicate skin without blocking pores.
Origin: Asia / Israel · Cold pressed · Certified Organic
Simmondsia Chinensis Seed Oil
Babies produce almost no sebum in early months. Jojoba mirrors what's missing. This is the only plant oil whose structure closely resembles human sebum. Locks in moisture, calms inflammation and supports the developing skin barrier.
Squalane
Olive Delived · 100% Natural · Spain
Every baby is born coated in vernix, a natural protective layer rich in squalane. This is its plant-based equivalent: a molecule newborn skin already recognises that maintains softness, reinforces the moisture barrier and supports the developing microbiome.
The purification process that makes it so gentle and stable means it can't be certified organic, it is however 100% natural and plant-derived from Spanish olives.
Origin: UK & Mediterranean · Maceration · Certified Cosmos Organic
Calendula Officinalis Flower Extract & Olea Europaea Fruit Oil
Traditionally used to soothe delicate and irritated skin, calendula flowers are slow-infused in extra virgin olive oil, creating a blend that is anti-inflammatory, antibacterial and antifungal, and rich in oleic acid, a nourishing fatty acid also found in breast milk.
Nature's answer to nappy rash, cradle cap and eczema-prone skin.
Your questions, answered
Early Days™ Massage Oil
Ingredients (INCI)
Caprylic/Capric Triglyceride*, Simmondsia Chinensis (Jojoba) Seed Oil*, Olea Europaea (Olive) Fruit Oil*, Squalane**, Calendula Officinalis (Calendula) Flower Extract*
*Made with organic ingredients (95%)
** 100% natural plant-derived squalane
Caprylic/Capric Triglyceride is derived from Organic Coconut Oil.
Early Days™ is made with 100% natural, plant-derived ingredients, with 95% certified organic. The exception is squalane, which cannot be certified organic due to the purification process that makes it exceptionally gentle and stable for delicate skin. It is carefully chosen for its ability to support the skin’s natural barrier.
Yes, Early Days™ is made with a minimal blend of carefully selected ingredients, free from fragrance, preservatives and known irritants. It’s designed to work in harmony with delicate skin, including sensitive and eczema-prone skin.
Gentle massage has long been used to comfort little ones and encourage relaxation. Many parents find it helps their baby feel more settled, especially as part of a calm bedtime routine.
Early Days™ Massage oil is formulated for babies and children, with safety at the heart of every decision. It has been independently safety assessed in accordance with UK cosmetic regulations.
For added reassurance, we’ve taken an extra step beyond standard safety requirements, with additional expert review considering pregnancy and breastfeeding.
Delivery & orders
Orders are dispatched within 1 to 2 working days. UK delivery is typically 2 to 3 working days, with next day delivery available at checkout.
We currently ship within the UK, with plans to expand to selected countries internationally soon. Watch this space.
If you’d like to see Little Shield™ available in your country, we’d love to hear from you via our contact form.
Yes, you’re in full control. You can pause, skip or cancel your subscription at any time.
Many families choose a subscription for the convenience and saving, ensuring it’s always there when they need it.
